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The project El Salvador as an overview

May 2010

Max Wehrle: Lectures in universities and visits in companies

Topics: Export to Europe


Jul - Oct 2010

Market research in Germany, France, Spain and Sweden.

Products: Food, healthcare, body care, textile, leather, jewelries


Dec 2010

marketing strategy: Products from El Salvador in Europe


Jan 2011

sales conception


May 2011


Jan - Jul 2012


Creation brand and strategy 


creation packaging and product design for Europe








Product areas:
  • coffee

  • tea

  • honey

  • jam

  • spices

  • biscuits, meringues & sweet Maya

In preparation:
  • dried fruits

  • Cocoa-Sweets

  • juices

  • cocoa

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